Vectren Source Initiates Discounted Rate and Community Outreach Program for Senior Citizens
Vectren Source, the most recent entrant to the Georgia deregulated
gas market, has engaged Insight Strategic Communications to design
a marketing launch for Senior Select™, a new natural gas
pricing plan.
Senior Select™ provides senior citizens with flexibility,
savings, and convenience. The rate offers the state’s lowest
monthly customer service charge ($3.95), a discount from Vectren
Source’s monthly variable rate, and the ability to choose
the bill payment date. The brand positioning, strategy, and identity
development for the rate was developed by the Atlanta-based company.
Additionally, Insight Strategic Communications is supporting
Vectren Source’s community outreach program designed to
educate senior citizens on natural gas. This program, which helps
seniors better understand gas deregulation, how to select a gas
marketer, and how to make homes more energy efficient, kicks
off this month and will run through May. Public relations, collateral
and presentation development, and event management are components
of the program launch
Vectren Source is a subsidiary of Vectren Corporation and is headquartered
in Evansville, Indiana.
For more information about Insight Strategic Communications,
visit us on the web at www.insight-communication.com
Atlanta Development Authority Taps Insight Strategic Communications For
Marketing Communications Launch
Atlanta, Georgia-March 30, 2005
Insight Strategic Communications has been engaged by the Atlanta Development
Authority to develop a variety of communication materials to inform community
partners on the progress and achievements of the City’s New Century Plan.
The marketing support includes branding and identity for a new e-newsletter,
heightened awareness for the ADA website, and collateral materials.
For more information about Insight Strategic Communications, visit us on
the web at www.insight-communication.com.
Insight Strategic Communications Produces Emory University Investment
Management Annual Report
Atlanta, Georgia-April 15, 2005
Insight Strategic Communications has been selected to produce the Emory University
Investment Management Annual Report. Emory Investment Management is responsible
for enhancing return opportunities, overseeing investment risk, and increasing
focus on the investment process for Emory University’s Endowment. The
Endowment, with assets exceeding $4.1 billion as of August 31, 2004, is the
eighth largest in higher education in the United States.
For more information about Insight Strategic Communications, visit us on the
web at www.insight-communication.com.
